Brian L. Quick
Contact Information
Office: 169 Lincoln Hall
Telephone: (217) 333-3617
Email: bquick@uiuc.edu
Assistant Professor
Bio
Professor Quick’s primary research interests focus on the processing of persuasive health messages. Specifically, his research assesses the cognitive and emotional processes that underlie persuasion. Most recently, Professor Quick’s research sought to identify message features that galvanize psychological reactance. Topics of interest include promoting clean indoor air policies, exercise, HIV testing, organ donation, and sunscreen usage among others.
Curriculum Vitae
Experience
Health communication and persuasion; psychological reactance, cognitive and emotional processing of persuasive health messages; research methods.Education
- Ph.D., Texas A & M University
Selected Publications
Quick, B. L., & Considine, J. R. (in press). Examining the use of forceful language when designing exercise advertisements for adults: A test of conceptualizing reactance arousal as a two-step process. Health Communication.
Quick, B. L., Kim, D. K., Meyer, K., Taylor, D., Kline, J., & Apple, T. (in press). A 15 year review of ABC, CBS, and NBC news coverage of organ donation: Implications for organ donation campaigns. Health Communication.
Quick, B. L., & Stephenson, M.T. (in press). Authoritative parenting and issue involvement as indicators of ad recall: An empirical investigation of anti-drug ads for parents. Health Communication.
Quick, B. L. & Stephenson, M. T. (in press). Examining the role of trait reactance and sensation seeking on reactance-inducing messages, reactance, and reactance restoration. Manuscript accepted for publication at Human Communication Research.
Quick, B. L., & Stephenson, M. T. (2007). The Reactance Restoration Scale (RRS): A measure of direct and indirect restoration. Communication Research Reports, 24, 131-138.
Quick, B. L., & Stephenson, M. T. (2007). Further evidence that psychological reactance can be modeled as a combination of anger and negative cognitions. Communication Research, 34, 255-276.